AMD is updating and enhancing its global channel partner program, now called the AMD Partner Network (APN).
The APN will provide training, enablement, marketing and operations information in a single location, along with incentive monitoring, management tools and dashboards.
OEM partners will have the option to build or integrate these resources into their own messaging and communication, while value-added resellers, distributors, and national solution providers can leverage their own customer relationships and custom software to deploy hardware across corporations and server farms alike.
Training and education resources from the AMD Arena training program, the AMD Meet the Experts webinar program, regular partner newsletters, and an AMD seller toolkit will all be available.
Membership will be available in multiple tiers, with Silver, Gold, and Platinum members enjoying access to enhanced benefits, co-marketing opportunities, and exclusive access to AMD strategic initiatives.
Participants will also have the option to earn APN Training Certification on-demand, with curated learning paths available across multiple course curricula. Learners who complete the curricula associated with a given program will receive a certificate and badge they can share on Linkedin.
Overall, AMD has committed to a 40% year-on-year increase in channel investment through new programs and engaged 520 partners across its client, cloud, and server portfolios.
_(11).jpg&h=142&w=230&c=1&s=1)
.jpg&w=100&c=1&s=0)
_(8).jpg&w=100&c=1&s=0)
.jpg&q=95&h=298&w=480&c=1&s=1)
