Veeam's Charles Clarke:
“The backup archives that exist inside Azure are treated just the way any Veeam backup archive might be.
“As a service provider, you would then have the capability to say, ‘I’ve got a Veeam backup archive, so I can recover emails, or files, or spin up virtual machines to provide DR testing.’ There are a number of different layers of service and capability that you can wrap around that for customers."