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Home
Galleries
Photo Gallery: Inside the new $15 million Sydney Apple Store
It's got 90 Macs, more than 60 iPods, a weird floating staircase, and a giant Genius Bar where you can test your Mac-knowledge. Step inside Australia's first Apple retail store.
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The media contingent outside Apple's new Sydney store
From the outside looking in
A shiny new Macbook
Attentive Apple staff waiting to help
Some of the new MacBook Air iBooks on show
Ascending the glass stairs into the world of Apple
Lines of headphones awaiting listeners at the iTunes music corner
A range of speakers, connectors and other accessories
Printers, bags, software and more!
Attendees look out across George street
The eye-catching Bowers and Wilkins Zeppelin speaker system
A passerby inspects the range of iPods
A collection of 802.11n Wi-Fi hard drives
The Airport extreme base station and Wi-Fi 802.11n hard drive
The store features 3 floors dedicated to all things Apple
Ron Johnson, Apple’s senior vice president of Retail, addresses the crowd
No it's not an iPhone, it's an interactive iPod touch
One of the Apple staff proudly displays a shirt emblazoned with one of the store logos - No pain. All gain.
Staff inspecting the funky new glass stairs before the expected heavy customer traffic at the opening
Apple's new Genius bar, where experts wait to answer any question about any Apple product
Genius bar staff field questions from the assembled media pack
Taking a well deserved break
Visitors to the store will be able to book and attend free training and support workshops
Brand spanking new Macs running the latest incarnation of OS X
One of the huge number of staff designed to deliver an immersive user experience
The view from above - looking out over George Street
With Italian marble on the floors, glass staircases and huge windows, the store definately makes an impression
The massive Apple logo outside the store
A world of iPod accessories - USB chargers, AV cables, universal docks, covers, earphones and more
The countdown to the opening begins
The media contingent outside Apple's new Sydney store
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Photo Gallery: Apple’s Sydney store opens for business today
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