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Inside Telstra's high-tech Customer Insight Centre

Take a tour of the telco's multimillion-dollar Sydney centre.

By Brendon Foye on Feb 17 2015, 1:42PM

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Telstra's robot, Jed, greets customers to the Vision Gallery. This is where Telstra shows off its latest technologies, including wearables and 3D printing.

This is the Insight Ring, the first introverted 360-degree video ring in the world.

According to Telstra, it's also the only LED panel of its kind that flexes 30 degrees

At the purpose-built facility, Telstra takes enterprise and business customers on a tour of its products and services.

The CIC boasts impressive technical credentials, such as:

• More than 100 simultaneous video calls can be held via Telstra IP Telephony using SIP Connect

• More than 48 fibre ports for high-speed content distribution across the centre

• 20 Gbps connectivity intra-floor backbone with high availability and auto failover

The CIC data centre has 35 server racks that host Telstra's content and CMS system.

The system houses 55 virtual machines, with 25Ghz of processing power, 27TB of conventional storage and 8TB of high-performance flash storage.

The CIC's highly available core network provides 11.5 Tbps of switching capacity

Andy Bateman, director of segment marketing at Telstra, says: “When you bring a customer to the CIC, it’s not just about a PowerPoint presentation and a tour.

"It’s a completely bespoke journey, unique to each customer, showing our understanding of their industry, their issues, their opportunities and their customers. It’s a workshop; designed by our specialists in design thinking, collaboration and solution design."

Telstra's Andy Bateman added: “Every part of this centre has been designed to convert insights into business outcomes and as a unique global insights hub, we’re sure it will help us create with our customers a brilliant connected future."

In the Library, customers can sit back and preview Telstra's industry-specific case studies.

The Expo room is customised for each customer to show the potential future for their industry. The current set-up is "The Bank of the Future."

In the Partnership Hub, customers are taken through the partners they will be able to leverage with Telstra's solutions.

The in-house broadcast studio, Studio T, is 4K ready and can be used by customers to broadcast internationally or to Telstra's network.

Telstra hosts 9,700 customer conferences per year, ranging from small to enterprise businesses. The new facility will be an all-in-one centre to showcase its customer workshop to Telstra's clients.

The Connected Home is a space for Telstra to demonstrate its Internet of Things strategy in the home.

The CIC also has a 300-seat theatre that is available to be rented out to the public in June.

There are 71 sound channels so the acoustics can be changed on the fly. The room can be used for conferences, live music and video-screening.

The CIC houses 78 LED displays of various sizes

The broadcast studio is 4K ready and designed by Chief Entertainment and Sony

The theatre boasts Australia's first Meyer Sound Constellation system, a "ground-breaking" system that enables the acoustical properties to be electronically altered to suit the nature of the event taking place

The Exchange is Telstra's new restaurant, an homage to retro communication.

The Exchange restaurant has been designed to reflect Telstra’s history and contains devices from the telco's museum.

Head Chef Lauren Murdoch holds 22 years of culinary experience, including Atlas Bistro, Rockpool, the Concourse Restaurant and MG Garage

Even the toilets are high-tech!

Telstra's robot, Jed, greets customers to the Vision Gallery. This is where Telstra shows off its latest technologies, including wearables and 3D printing.

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Inside Telstra's high-tech Customer Insight Centre

Take a tour of the telco's multimillion-dollar Sydney centre.

Related articles

Dicker Data grows telco division with Optus partnership

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Most popular tech stories

Hungry Jack's stands up Workday for its 30,000 people

TAFE NSW charts $22m ERP upgrade

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Village Roadshow uses predictive rostering for its casual workforce

UNSW invests in martech stack to bolster students' 'lifetime' loyalty

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