Apple iPhone 4 (2010)
The best-looking iPhone to date, the iPhone 4 was shinier, faster and slicker than previous incarnations. It wore its industrial design (including scratch-resistant glass, hi-res Retina Display, two cameras and antennae) literally on its sleeve. Ultimately that proved its Achilles heel, prompting the lazily-labelled Antennagate ‘scandal’. Did it affect sales? Doubtful.