Mathew Dickerson

Recent articles by Mathew Dickerson

The thing about China

The thing about China

What works elsewhere may not do the trick.
Mathew Dickerson Oct 10 2012, 9:22AM Strategy
Marketing must have a clear target in sight

Marketing must have a clear target in sight

Machine gun campaigns too pricey for SMBs.
Mathew Dickerson Oct 3 2012, 2:55PM Sales & Marketing
Doctors must heed vITal signs

Doctors must heed vITal signs

Resisting change will encourage a wave of DIY quackery.
Mathew Dickerson Aug 29 2012, 12:02PM Strategy
Raise your prices to stay ahead

Raise your prices to stay ahead

Never mind that the economy is feeling rather flat. If you don’t raise your prices you’re dudding yourself.
Mathew Dickerson Jul 31 2012, 3:57PM Finance
How to take your own pulse

How to take your own pulse

It’s hard for a business to get solid feedback. One way to get a clear picture is to appoint an advisory board.
Mathew Dickerson Apr 30 2012, 11:17AM Strategy
At the coalface: It's all about the relationship

At the coalface: It's all about the relationship

Clients stick with their accountant for years. So be like an accountant and keep your customers.
Mathew Dickerson Apr 13 2012, 10:16AM Strategy
Resistance is futile, change is inevitable

Resistance is futile, change is inevitable

Uncertain times demand a process to handle the little steps that lift your profitability
Mathew Dickerson Sep 20 2011, 10:29PM Finance
Being too careful costs you money

Being too careful costs you money

Many businesses are so uptight about customer risk that the processes to manage the odd instance drive business away
Mathew Dickerson Aug 11 2011, 9:20PM Security
Dickerson: Motorcycle diaries clue to beat e-tailers

Dickerson: Motorcycle diaries clue to beat e-tailers

A trip to a motorbike store convinced CRN's Coalface columnist there was life after the internet.
Mathew Dickerson Jul 4 2011, 5:50AM Services
Focus on clients’ needs to meet your own

Focus on clients’ needs to meet your own

Many businesses make the mistake of enshrining their own priorities while losing sight of what they need to do to satisfy clients
Mathew Dickerson Jun 29 2011, 7:34PM Hardware
Offer an experience the internet can’t

Offer an experience the internet can’t

Retailers bemoan the loss of sales to customers shopping online but there is something they can do about it besides just praying for salvation.
Mathew Dickerson Jun 3 2011, 3:54AM Sales & Marketing
Why the customer is always right, right?

Why the customer is always right, right?

Mathew Dickerson talks about how a simple transaction runs dangerously off the rails, all because the merchant doesn’t care about what the customer wants
Mathew Dickerson May 22 2011, 5:50AM Services
You need to sweat the little things

You need to sweat the little things

Seemingly little things do count. Returning phone calls from your clients, for instance, can bring a huge return
Mathew Dickerson Apr 20 2011, 6:55AM Sales & Marketing
Businesses need independent advisors

Businesses need independent advisors

Opinion: No business is too small for regular doses of independent advice.
Mathew Dickerson Mar 22 2011, 6:55AM Strategy
Hang on to your most valuable asset

Hang on to your most valuable asset

Opinion: Expensive employees also make you money.
Mathew Dickerson Mar 4 2011, 8:05AM Strategy
Raging floodwaters reveal opportunities

Raging floodwaters reveal opportunities

Opinion: When disaster struck eastern Australia, some companies saw the advantage.
Mathew Dickerson Jan 26 2011, 6:00PM Strategy
Opinion: How to make big numbers look small

Opinion: How to make big numbers look small

The New Zealand Government made a tax increase sound quite harmless
Mathew Dickerson Nov 9 2010, 10:05AM Finance
Opinion: A peacock’s tail tells a good story

Opinion: A peacock’s tail tells a good story

A lesson from the birds – have something to shout about, and shout loudly.
Mathew Dickerson Oct 8 2010, 3:02PM Sales & Marketing
Why staff stay: it's not about the money

Why staff stay: it's not about the money

It's about the boss.
Mathew Dickerson Sep 17 2010, 9:21AM Finance
Tour de France shows up the technology

Tour de France shows up the technology

Tour de France highlights non-traditional opportunities for resellers.
Mathew Dickerson Aug 5 2010, 2:54PM Services

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