Michael Dell reveals new name for merged Dell-EMC

Michael Dell used his keynote address on the opening day of EMC World to reveal the new branding of the soon-to-be merged companies.

The new parent will be known as Dell Technologies, which will include the enterprise business unit, known as Dell-EMC, as well as the PC division, which will remain Dell.

The eponymous founder of Dell said that he wanted to "convey a sense of being a family of businesses" after the merger. "As family names go, I am kind of attached to Dell," he quipped.

"Dell Technologies will comprise the combined technologies of companies and brands Dell, EMC Information Infrastructure, VMware, Pivotal, SecureWorks, RSA and Virtustream," said Dell.

"Our client solutions business will be branded Dell. The brand equity of the Dell PC is irreplaceable and we have incredible momentum, gaining share for 13 straight quarters."

The final decision on the merger is scheduled to happen between May and October 2016. The new company expects to create a business with approximately US$80 billion in revenue.

Dell said the combined entity would reach from SMB to the big end of town. "EMC has an unmatched reputation at the very top tier of architecting solutions in the enterprise, and at Dell, we have unmatched strength in the midmarket and with small business. The cumulative horsepower of our channel partners helps us deliver solutions and extend our reach around the globe.

"Together we can fuel innovation across our combined portfolio and across customer segments. EMC is a most successful company in the industry at incubating new technologies and front-end innovation engine will be backed by Dell's best-in-class, unmatched scale and global supply chains," said Dell.

"All of this, we get to operate as a private company, under a private structure. We can invest for the long term – no 90-day shot clock."

The journalist travelled to EMC World as a guest of EMC.