Fujitsu, Distribution Central ink server deal

Distribution Central has signed on to become a valued added distie for Fujistu’s Primergy server range in Australia and New Zealand.

Nick Verykios, managing director, Distribution Central, told CRN  the relationship between the two companies is both old – and new. “We have not had a relationship with them in the past, but Fujistu have been a [supplier to DC] for some time.”

Distribution Central is creating and building what it calls PODs, or products on demand, on top of the Fujistu hardware. These ready-to-go datacentre components build an application stack on top of the compute stack, creating reference architectures.

Verykios said Distribution Central has been building PODs for CommVault, Sophos, NetApp and Brocade solutions. The Fujitsu relationship means the company now has the complete stack to offer to its resellers.

“With the need to put together a complex reference architecture, the missing component has been the server,” he said. “We generally don’t like to get involved in the commodity end of the market, but what we are doing is not commodity. The server is not a commodity item when it enhanced by a reference architecture.”

Fujitsu is also positive about the potential in the relationship to take its servers to the mid-range market, said Alistair Latham, Group Executive Director, Infrastructure Solutions and Support at Fujitsu ANZ, said: “This distribution agreement will see individual resellers take our primerggy servers as business technology components into broader, mid-range sections of the market, as well as enable Distribution Central to provide new integrated solutions for Fujitsu partners.”

Verykios said that although Distribution Central does not target any particular verticals itself – that being the job of its reseller network – its partners have made strong inroads in banking and finance, along with government, healthcare, manufacturing and mining.