World's most unusual sales tool?

Anglo-Australian company Glanton Solutions has created an app that lets salespeople takes photographs of customers using Google Glass, stores their information, and pushes it to a Salesforce database.

"This demonstrates not only the novel ways of capturing contact information using Google Glass, but also the ease and power of integrating with Salesforce," said Glanton's Justin Crosbie, who worked on the app.

The innovation debuted at CeBIT Australia last week. The app is part of Glanton Solutions' larger "Customer Connect for Salesforce" suite.

Customer Connect software "integrates contacts in Salesforce with customers on your web platform" to provide "a single view of your customer", according to the company.

The integrator has traditionally specialised in content management systems, but in recent years has seen an increasing amount of work interfacing data into Salesforce CRM databases.

The Customer Connect suite integrates CMS vendor DNN's web platform to Salesforce. That development led to the idea for the Google Glass app, said technical director and co-founder Ian Sampson.

Glanton Solutions is a true example of a virtual business, Sampson told CRN.

"We have four staff members in Brisbane, three in the United Kingdom, one in Poland, one in India and one in the United States," he said. "We don't consider UK or Australia the 'headquarters'." 

The company counts WeightWatchers as one of its biggest clients.