Toshiba parts ways with Castel

Toshiba Singapore has ended a long standing distribution relationship with Castel Electronics. Toshiba products will now be pushed out through Toshiba Australia Information Systems Division (ISD).

Media representative, Matt Codrington said the agreement with Castel was signed when the now converging AV and IT industries were separate areas.

The new plan allows Toshiba to expand its consumer product lines by adding the audio visual (brown goods) products (LCD, Plasma, CRT and Rear-pro TVs, DVD players and recorders, STBs and PVRs) to its portfolio, he said.

From 1 April 2007 Toshiba’s AV products will be added to the existing product portfolio of notebooks, projectors, MP3 players, HDD camcorders, portable storage and accessories.

Codrington said Toshiba will work closely with Castel Electronics to make the transition of the AV product distribution responsibility.

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