Telstra claims T [life] store boost to Melbourne CBD

Telstra believes the T [life] store transforms the Melbourne CBD landscape and brings a touch of 'Times Square meets 5th Avenue' to the corner of Bourke and Swanston Streets.

Telstra CEO, Sol Trujillo, said the T [life] store is an “interactive retail environment” that allows customers to experience Telstra products first hand. "Australians told us that they want a store where the display mobiles work so they can play before they buy, where one-on-one expert advice accompanies live demonstrations, and where how to classes are available,” he said.

The store is accompanied with a 22 metre x 2.5 metre LCD screen. Telstra consumer marketing and channels group managing director, David Moffatt, said the new T [life] store in Melbourne followed on from the success of the Sydney store.

“The Melbourne store is equivalent in size to seven tennis courts and brings to life what's possible, showcasing the present and the future. It also has two levels that encompass a dedicated area for business customers called [my]business and [my]place – which offers free advice; and [my]networked home where customers can see for themselves how to connect at home and while on the move," Moffatt said.

According to Moffatt the store also features an interactive zone to explore and play with over 100 live and working devices, technology where customers can interact with future products and a TelePresence meeting room for face-to-face state of the art video conferencing.