Salesforce partner Kalido takes Red Rooster, Oporto to marketing cloud

Sydney-based Kalido has been recognised for enabling Salesforce Marketing Cloud for the parent company of Red Rooster and Oporto.

The marketing project helped increase in-store traffic while also assisting Craveable Brands as it launched online delivery for Red Rooster and Oporto, according to a statement from Kalido.

Craveable Brands saw a 600 percent increase in online store traffic, 60 percent reduction in complaints and 300 percent improvement in positive feedback.

Through the Salesforce solution, Kalido integrated real-time data with Craveable's point-of-sale and delivery GPS systems.

The work with Craveable scored Kalido the Salesforce partner innovation award in the Marketing Cloud category at Dreamforce 2017 – making it the first Australian company to win the accolade.

“By leveraging Salesforce Marketing Cloud, we have built a solution that is intelligent, customer-centric and delivers outstanding results."

The solutions included welcome, email validation, on-boarding, re-engagement and birthday, according to Kalido.

"Mobile responsive email templates and content modules were designed and built for each brand, enabling dynamic and personalised content to be included in all communications."

Craveable Brands saw "incremental" revenue growth, where engagement programs helped bring in $9 million in sales, and also adopted a loyalty program.

There was a 40 percent increase in loyalty transactions, 35 percent increase in loyalty membership signups and a 400 percent increase in card conversion.

“We approached Kalido to help us overcome a number of obstacles including missed revenue opportunities through unused customer offers and loyalty program, and an incumbent communication platform,” Craveable Brands head of digital marketing and strategy Ken Russell said.

“Through its work, Kalido has delivered incredible results, transforming our digital marketing and driving exceptional revenue growth.”

Craveable brands operates more than 570 restaurants across Red Rooster, Oporto, and Chicken Treat.

Kalido previously worked with McDonald’s Australia to improve the fast food giant’s e-commerce platform, with a focus on point-and-sale distribution and budgeting.

Other recent projects the company had included partnerships with financial planner Green Associates, Tesla partner Bradford Solar and Toys "R" Us.

Kalido is owned by IVE Group, which also owns Blue Star, the printer of CRN magazine.