Jabra ANZ refreshes partner program

Communications equipment hardware vendor Jabra has launched an updated partner program in Australia and New Zealand.

The new program formalises deal registration, is promised to increase interaction between the vendor and partners, and is aimed at helping partners to optimise opportunities.

Dubbed the “One Partner Program”, the big feature of the new scheme is formalised deal registration. Partners that register deals will receive education and enablement to help them meet customers’ and prospects’ needs.

Jabra ANZ managing director David Piggott described the new program to CRN as representing “a more focused approach” that was made necessary by the company’s recent growth. He said Jabra ANZ has grown from five to 22 staff in five years and that created a need to scale its channel program.

16 of the vendor’s local staff are channel-facing, he said. Under the new program they’ll more often serve as dedicated account managers for partners, and each Jabra staffer will have fewer partners to manage.

Participation in the program requires at least two salespeople to complete “short training modules in Jabra’s One Zone training portal”. That training focuses on either unified collaboration or contact centre expertise.

Partners can then shoot for “Authorised” or “Premium” tier status.

Authorised partners get “ongoing support for go to market initiatives” plus access to Jabra’s portal and the enablement content it contains.

Premium partners get a dedicated account manager, a go-to-market plan, joint sales and marketing activities plus an individual contract with agreed pricing and rebate structure.

A prepared statement from Jabra quoted Troy Bowen, director of synergies at Jabra partner Simply Headsets as saying “We’re confident this relationship will become even more successful, as we work together and leverage these new assets to deliver Jabra’s strong enterprise offering to customers.”

The new program commences on January 1st, but training is already under way.