Intel Solutions Summit: Upping APAC resellers’ mobility game

At the Intel Solutions Summit (ISS) in Bangkok, the chip giant unveiled the channel is still falling short on gaining mobility business.

The vendor has duly set about building offerings and programs to assist partners to succeed in the mobility landscape.

Tom Rampone, general manager of the Channel Platforms Group at Intel, said: “You all know how excited Intel is about the mobile space and we know that the channel has not been able to get as involved on the mobile side, but we will be launching new mobile platforms. We will also continue to standardise our mobile platforms.”

At ISS the vendor unveiled details of its Atom processor and System Controller Hub which will help to create an array of mobile Internet devices that offer a range of functions and variety of pocketable devices.

Steve Dallman, general manager of the Reseller Channel Organisation at Intel, said the vendor has re-set its expectations for the channel in the mobility space.

“We have taken a deep breath and realised this isn’t a battle, it is a war. Mobility isn’t the same sort of integration that you have on the desktop. The desktop eco-system took 20 years to develop. The mobile eco-system isn’t going to develop in 18 months.”

Dallman added Intel has realised it is important to work more closely with ODMs, particularly the ones which are deemed “channel friendly”.