Google has appointed two local resellers Neon Stingray and Hedloc to sell its Google Commerce Search engine to Australian retailers.
The appointments follow Google's announcement today that it is extending Google Commerce Search, which launched last year in the US and UK, to Australia.
Google Commerce Search is a Google search engine tailored for retailers, who can deploy the engine on their ecommerce websites for consumers to search for products.
Google claimed the product offers browsing and navigation modes; filters such as price, category and brand; spelling and synonym options; and the ability to run promotions for particular products.
Chris Flintoft, chief executive officer at digital services company Neon Stingray said consumers are comfortable with Google Search for information, "so it's a logical extension to offer this during the online shopping experience".
"We expect e-tailers to get on board rapidly with Commerce Search given the impressive results seen in other mature international markets."
Google claimed retailers can set it up "in a matter of days."
Will Easton, head of Retail, Technology and Consumer Products at Google Australia, said retail-related searches on google.com.au are up 40 percent year on year.
Pricing starts at US$25,000 per year.
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