CyberCX launches Cyber Strategic Communications capability

CyberCX has launched a Cyber Strategic Communications team to help organisations prepare for, manage and respond to cyber incidents from a communications perspective.

The team's cyber readiness services will cover cyber communications playbook development and uplift, tabletop exercises, communications workshops and cyber scenario-specific media training.

Services will also include on-site, real-time support during a cyber incident to manage internal and external stakeholder engagement, as well as post-incident review, reputational reframing and remedial workshops.

“This new capability has been built on the demand from organisations across industry and government seeking to better understand how to navigate the complex task of communicating effectively through the ambiguity of a cyber crisis,” CyberCX's CEO John Paitaridis said.

"Our team has been on the frontlines of many of the cyber attacks that we have all seen in the last four years, and we are determined to extend our capability and experience to more organisations that need and deserve quality strategic and communications advice."

The Cyber Strategic Communications team will be led by strategy, communications and stakeholder specialists Jordan Newnham, CyberCX's executive director of corporate affairs, and Megan Lane, the company's director of strategic communications.

“Senior leaders grappling with the business-wide consequences of a cyber or technology incident have good instincts – and generally a cyber incident won’t be their first crisis," Newnham said.

“But the unpredictability of stakeholders, of the criminals behind an attack, and of their own technology’s resilience calls for specialist advice to prevent setting themselves avoidable traps and tests.”

Lane said: “Cyber security incidents in Australia have uniquely captured the attention and scrutiny of the political class, business leaders, investors, regulators, and the broader public."

“This heightened attention and scrutiny brings increased brand and reputational risk, which can take months, if not years, to recover from.”