CrowdStrike has unveiled an expansion of its Accelerate partner program, redesigning its approach to partner-led cybersecurity solutions in an increasingly artificial intelligence-driven market.
The expanded global program aims to unite the entire cybersecurity partner ecosystem - including service providers, distributors, resellers, independent software vendors, managed security and managed service providers (MSSPs and MSPs respectively).
To do so, Crowdstrike is bringing in enhanced incentives, tools, training and resources designed to increase profitability while delivering better customer outcomes.
Partners will benefit from exclusive discounts, rebates, training credits and predictable pricing models under the revamped program.
CrowdStrike has introduced Falcon Flex as a key component of the transformation, providing adaptable licensing for the Falcon platform's portfolio of security modules. This allows partners to offer customers greater flexibility in deploying solutions as needed.
"Cybersecurity in an AI-accelerated demand environment is a high-stakes, mission-critical need—partners who embrace collaboration and innovation will win," Daniel Bernard, chief business officer at CrowdStrike, said.
The company is also recognising shared contributions through initiatives like CrowdStrike Volume Incentive Rebates (VIR) and CrowdCard, which foster collaboration through deal sourcing, referrals, influence and services.
The restructured Accelerate program now features four dedicated partner tracks:
- Reseller Partner Program with clear tiers, revenue-based incentives and streamlined pricing.
- MSP Partner Program offering managed security providers automation, VIR benefits and enhanced service delivery models.
- Distribution Program standardising two-tier go-to-market execution with new growth rebates.
- Technology Ecosystem Program formalising integration partners' ability to source, refer and influence deals.
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