Cisco appoints Simms International as a local distributor

Simms International is a leading supplier of IT products and services to the retail, reseller, system-integrator, distribution and OEM markets.

“The appointment of Simms International was a strategic move designed to strengthen our focus on the consumer market,” said Graeme Reardon, regional director, A/NZ, Cisco Consumer Business Group.

“We see Simms International providing its partners with access to Cisco’s easy-to-use home networking products – products that are designed with the consumer in mind.

“Simms International has a strong reputation and extensive channel network. Simms, like Cisco, is fully committed to its channel partnerships and customer satisfaction. We look forward to working with them,” he added.

From its offices in Sydney, Melbourne, Brisbane and Perth, Simms International provides consultative selling, marketing programs, technical support, product management, and inventory and logistics management.

It works closely with vendors Kingston, Apple, Bose, Elgato, Fuji, STM, Vmware, Filemaker, Roxio, Cygnett and Western Digital.

According to Danny Moore, managing director of Simms International, the Linksys by Cisco consumer product range is a natural fit for Simms’s growing portfolio.

“We’ve been looking for a vendor in the home networking space that fits with our mission to be the number one partner for our vendors in our chosen markets and to align with vendors who are category leading or have the potential to be,” he said.