Borland StarTeam 2008 goes out to the Australian channel

Borland’s Australian New Zealand managing director, Mark Wilkin told CRN the margins for Borland StarTeam 2008 will be determined in conjunction with its partners.

“The goal is to provide a margin that allows the reseller to be competitive and be rewarded,” he said.

Borland StarTeam 2008 maintains a single repository in tandem with remote-cached information as opposed to replicating data which has the potential for conflicting changes and increased systems overhead. This approach offers significant enhancements to usability and performance for easy, instant access to application lifecycle artifacts, whether teams are distributed around the office or around the world, claimed Wilkin.

“Part of Borland’s Open ALM product portfolio, Borland StarTeam provides a single source for coordinating and managing software change and configuration management processes. The comprehensive, unified SCCM solution promotes team communication and collaboration through centralised control of project activities and digital assets,” he said.

According to Wilkin this approach provides the performance levels expected from a locally available application, along with lower cost of ownership from reduced administration and inexpensive hardware platform support.

“Enterprise customers are seeing value – one StarTeam customer streamlined its infrastructure from 80 servers serving 4,000 users, down to just 15 servers supporting 25,000 users in 160 locations worldwide,” he said.

Wilkin said Borland will be using both product resellers and ALM solution providers to take the market to product.

“For the past two years Borland has been devloping a solution partner and reseller channel that supports our Open ALM technology and services. The acquisition of Segue gave Borland a competitive range of testing technology and stimulated our need for a channel. Our partner strategy began with building alliances in the testing space and targeting the old Mercury channel,” he said.

Wilkin claimed resellers will help Borland broaden its footprint into accounts both via license revenue opportunities and a wide range of services in the region.

“[Resellers] can provide us with more coverage and exposure of our Open ALM vision, but also intermit customer knowledge and a wide range of skills and expertise in key verticals,” he said.