AvePoint has unveiled its modernised Global Partner Program, a new points-based system that aims to accelerate growth by rewarding active participation, tracking meaningful performance and equipping partners with the resources needed to succeed in the evolving service delivery market.
By focusing on engagement metrics rather than revenue alone, the program intends to create more predictable and sustainable pathways to partner profitability.
Partners advance through tiers based on engagement and expertise rather than revenue alone, enabling smaller but highly committed partners to access premium benefits and support, while also equipping larger partners with additional means to earn points such as renewal rates and co-marketing engagement.
AvePoint now also offers expanded access to technical resources, certifications, and sales enablement tools that aim to help partners build recurring revenue streams and increase customer retention.
In addition, higher-tier partners now have access to white glove benefits designed to deepen their relationship with AvePoint.
Advanced partners gain access to lead sharing, co-sell support, business investment funds, and dedicated solution engineering resources to accelerate market expansion in data security and governance solutions.
Partners also can earn official certifications, speaking engagements, and opportunities to showcase their stories globally based on demonstrated expertise and customer success
AvePoint SVP of partner strategy, Scott Sacket, said today’s channel landscape demands a more flexible approach that recognises the diverse ways partners create value.
"Our new points-based program acknowledges that successful partnerships are built on competency development, pre-sales engagement, and customer success in critical areas like data security," he said.
"By rewarding these activities, we’re creating a framework that helps our partners transition to high-value service offerings while strengthening customer relationships.”
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