The first Move store in Melbourne launched on 16 April in the Emporium building in Lonsdale Street.
The Melbourne store is the second of its kind in Australia, since the brand’s launch in Sydney's Bondi Junction in October 2013.
To celebrate its Melbourne launch, Move collaborated with leading Australian fashion designer Dion Lee on a range of limited edition smartphone and tablet covers, designed in soft lambs leather, coated Zircon Linen and screen-printed neoprene.
Move sells "fashion-inspired accessories, computers and mobile devices". The Melbourne store was the second in the country, with another two stores set for Victoria and Queensland.
Another special guest at the event was Melbourne-based "Friend in Fashion" blogger, Jasmin Howell, who has been brought on board to curate her own range of stylish products.
Her range inspired the store’s first theme ‘Capture the City’ focused on celebrating all things Melbourne.
Dick Smith CEO Nick Abboud got into the style at the launch party
Jasmin Howell and Dion Lee at the Melbourne launch
The first Move store in Melbourne launched on 16 April in the Emporium building in Lonsdale Street.