The My Mac shop on Flinders Street in Melbourne will be completed in the next couple of days. Reseller principal Steve Bardel moved the business into its service centre next door for three weeks to renovate the shop to Apple's exacting standards, mirroring the design ethos of the device maker's company-owned Apple Stores around the world. My Mac is on one of the busiest streets in the CBD, opposite iconic Federation Square and the main train station.
My Mac owner Steve Bardel completes the final touches on the day of the shop's grand reopening. Apple softly launched it yesterday after three weeks of renovations.
My Mac owner Steve Bardel makes final touches before his shop's grand reopening. Apple softly launched it yesterday after three weeks of renovations.
And this is what My Mac principal Steve Bardel was working on: Bose headphones feature as an up-sell on the iPod stand.
The first stop for many customers, the front counter takes calls and completes customer sales but the service desk, left, is now not very far away. More on Apple's service requirements and a closer look at the desk later in the gallery.
Customers browse the new shop that was refreshed after 10 years.
Customers play with the iPad, iPod and Macbook Pro lines.
Clean lines are the design ethic that now extends from Apple's computers and devices to its reseller's floor.
My Mac's refreshed MacBook stand includes the Apple Time Capsule backup device and updated point of sale.
Plenty of iPhone 4 stock for the new shop. My Mac is an Optus partner and stock was limited, until now.
Apple has updated its requirements for point-of-sale displays. Apple premium resellers under the new program must display their prices as it appears here.
The iPad with supporting point of sale, display units and new stand.
My Mac's accessory stand was filled with Apple and third-party products.
Bags to store and protect your Apple products.
Floors, ceilings, lights and display units were all refreshed.
The service bar common to all participating Apple premium resellers.
All sales staff must now have Apple training.
PowerBook G4 rechargable battery pack.
Accessories galore from Apple, Griffin, Wacom.
Griffin A-Frame stand for the iPad.
Checkout Point of Sale is popular with My Mac's SMB customers.
Apple software - iLife, iWork, Mac OS X Leopard and creative apps Final Cut Express, Aperture and Logic Express.
iPad accessories such as the integrated keyboard stand are in good supply.
The refresh gives Apple premium resellers the coveted Apple Store look and feel.
My Mac staff demonstrate the MacBook Pro.
Sales staff help customers with their queries .
The My Mac shop on Flinders Street in Melbourne will be completed in the next couple of days. Reseller principal Steve Bardel moved the business into its service centre next door for three weeks to renovate the shop to Apple's exacting standards, mirroring the design ethos of the device maker's company-owned Apple Stores around the world. My Mac is on one of the busiest streets in the CBD, opposite iconic Federation Square and the main train station.