#2: Western Digital (SMB External Storage)
Score: 69.4
WD earned the second-highest score in the Financial Factors Criteria out of all the vendors in the entire survey.
Despite a low score in the Expected Sales Criteria, Western Digital did well due to its extremely strong score in Competitive Pricing. In that criteria, it beat its closest competitor in the product category, Seagate, by eight points. However, in Dollars of Revenue, it fared poorly compared with its product competitors, and avoided last place by a fraction of a point.