Samsung laid down a blue carpet and set up a marquee outside the Sydney Opera House last night to promote the arrival of its newest flagship smartphone, the Galaxy S4.
Samsung Galaxy S4 launch
Samsung Galaxy S4 launch
Samsung Galaxy S4 launch
Samsung Galaxy S4 launch
Samsung Australia managing director S. R. Yoon took to the stag to tout the new features of the smartphone.
Samsung Galaxy S4 launch
It will be available on Saturday for $899 outright and can be pre-ordered from tomorrow from Samsung stores.
Samsung Galaxy S4 launch
Telstra, Optus, Vodafone and Virgin will all offer the phone on a range of plans. It is available in white and black.
Samsung Galaxy S4 launch
It is compatible with local 4G networks.
Samsung Galaxy S4 launch
Samsung Galaxy S4 launch
Samsung lit up the sails of the Opera House with projected images of Australia, sent in via a campaign from Samsung users.
Samsung Galaxy S4 launch
The projector was located across the harbour at the Overseas Passenger Terminal.
Samsung Galaxy S4 launch
A pop-up Samsung store outside the Opera House.
Samsung Galaxy S4 launch
Samsung Galaxy S4 launch
Samsung laid down a blue carpet and set up a marquee outside the Sydney Opera House last night to promote the arrival of its newest flagship smartphone, the Galaxy S4.