Spiros Giokaris became one of the first customers in Australia to get his hands on a retail copy of Microsoft's Windows 7 operating system.
Moments before, Giokaris made the purchase, watched by a waiting throng of media.
What being one of the first buyers of a Windows operating system will get you - instant celebrity.
Giokaris holds aloft his copy of the new operating system - as photographers try to get him to kiss it. He refuses - "too cliched", he says.
Big grin - Giokaris laps up the attention of media photographers at the Windows 7 midnight launch in Sydney.
Windows 7 front-end display in the Harvey Norman Alexandria store.
The special Windows 7 area in the store. The crowd had thinned slightly when this photo was taken - it was nearing 1.00am in a mixed commercial/industrial suburb south of Sydney...
Earlier, customers took in product demonstrations from some of Harvey Norman's hardware reps.
The display was urging us to give Windows 7 a try.
And we have to admit the hardware line-up was enticing...
Sony's Windows 7 touchscreen was rather impressive and the retailer's Sony representative was only too happy to show us the ropes.
... As he'd been doing for other customers drawn to the high-def panel and multimedia capabilities.
Celebration - the entrance to Harvey Norman's computers department.
In-store signage enticing customers to upgrade to the latest version of Microsoft's operating system.
Spiros Giokaris became one of the first customers in Australia to get his hands on a retail copy of Microsoft's Windows 7 operating system.