According to Rajkumar, the versatility of the NUC platform will allow partners to put their own personal stamp on products to ensure market differentiation and added value to customers.
"There's no limitation to the ways [resellers] can innovate with this product," Rajkumar said. "For example, they can approach the car industry with an NUC entertainment system that runs off the car battery. Or they can sell touch-enabled Windows 8 systems with their own branding by putting the NUC in the back of a panel. It's really going to give the channel new windows of opportunities where they are not currently playing."