The reseller has forged strong relationships with software vendors as a result, including Attache, SysPro and Manusoft. If a troubleshooting call to the vendor is only 15 minutes then it’s generally at no charge. However, often Premier Network will be called on-site to accompany the software vendor’s technician to help identify the problem. “At the end of the day the customer doesn’t care who’s fault it is, they just want it fixed,” Beesley says.
How did Beesley move from fixing PCs to running a business?
“I ask people who know,” Beesley says, and that often includes his clients. One is an accountant who gives advice on how to deal with problems. In the past six months Beesley took advantage of a small business mentoring service run by the government and a representative visits him once a month.
To this point all Premier Network’s marketing has relied on word of mouth. “We are not even in the Yellow Pages but we are still getting calls all the time,” Beesley says. However, as turnover has risen the three-year average 35 percent growth rate has fallen to 20 percent.
Beesley is revamping the website by posting references, “almost a blog of customer experiences”.
“Part of that is getting brand recognition. It’s really letting people know that we’re there and there are lots of people that are happy with us,” Beesley says.
He is also moving the business into a new direction, managed services. Half of Premier Network’s business already comes from higher-margin services; managed services should drive that percentage higher.
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