NinjaOne, a global leader in IT management solutions, is redefining its business strategy with the launch of its global channel partner program, NinjaOne Now. The July 2024 rollout marks a transition from a direct sales approach to a partner-centric model, aligning the company with MSPs to meet the modern needs of the market, now that businesses are increasingly relying on external partners to manage complex infrastructures.
“This isn’t just a pivot in our sales strategy,” Vic Guerrero, NinjaOne Director of Channel and Alliances APAC. “It’s a commitment to work hand-in-hand with our partners, equipping them with tools, insights, and innovations that not only streamline IT operations but also enhance the experiences they deliver to their clients.”
With this new channel program, NinjaOne is keen to demonstrate its commitment to empowering partners with tools, resources, and innovations that streamline IT operations and improve customer outcomes. According to the company, the program has already gained significant traction globally, with particularly strong uptake in the APAC region, where demand for IT and security solutions is expanding.
“This program is about building a sustainable ecosystem where partners can unlock new business opportunities while boosting their service delivery,” Guerrero said. “We’re offering more than just financial incentives – we’re providing the marketing, lead generation, and training support partners need to excel.”
Customer support is another key priority for NinjaOne, which maintains an industry-leading customer satisfaction score (CSAT) of 98%. This high bar for service quality is important because NinjaOne aims to establish long-term relationships with both partners and their customers.
“We’re proud of our CSAT score, but we know that maintaining that level of satisfaction requires constant collaboration and support,” Guerrero said. “Our goal is to make it easy to do business with NinjaOne and ensure partners have the support they need to achieve sustainable growth with minimal churn.”
In addition to support and training, the NinjaOne Now program provides partners with a comprehensive suite of integrations. NinjaOne’s platform is designed to integrate seamlessly with leading tools such as SentinelOne, CrowdStrike, and Okta, offering extended detection and response (XDR) capabilities. These integrations are designed to both help streamline IT operations and also position partners to address intricate cybersecurity challenges confidently. The focus on cross-platform management ensures that partners can accommodate diverse client needs in increasingly hybrid work environments.
Bringing Innovation To Bear
NinjaOne has also invested in product innovation to further enhance its value proposition for MSPs. One of the most recent additions is mobile device management (MDM), enabling partners to manage devices across Windows, iOS, and Linux platforms. This feature addresses the growing need for comprehensive device management in today’s remote and hybrid work settings. Another valuable enhancement is the introduction of AI-driven patch management tools, which assess patch sentiment to guide decision-making and optimise cybersecurity outcomes.
“Our innovations are designed to be practical tools that simplify our partners’ workflows,” Guerrero said. “Features like mobile device management and AI-driven patch management allow them to focus on what matters most – delivering exceptional, secure services to their customers.”
Partners can also support their customers with features like warranty tracking and documentation management, simplifying their asset management services. Warranty tracking ensures that customers stay up-to-date with renewals, avoiding potential disruptions, while documentation management helps partners maintain organised records across multiple endpoints. These tools collectively reduce operational burdens, allowing partners to focus on strategic initiatives.
A Growing Force Within The Channel
NinjaOne Now has come on the back of a successful Series C funding round, which raised USD $231.5 million. The company has earmarked these funds to fuel its technology development and channel partner initiatives, reinforcing its commitment to innovation and growth. This investment comes at a critical time, as businesses face mounting cybersecurity threats and seek more efficient ways to manage IT operations.
The IT landscape is evolving rapidly, with remote work and decentralised infrastructures becoming the norm. As a result, MSPs are under pressure to deliver high-quality, secure, and scalable solutions. NinjaOne’s channel partner program is designed to meet these demands, equipping partners with the tools and support needed to thrive in this dynamic environment.
The introduction of NinjaOne Now positions the company as a key player in the IT management space, creating opportunities for partners to grow and succeed. The program’s focus on collaboration ensures that partners not only benefit from technical solutions but also receive the support required to deliver exceptional value to customers.
“Our shift towards a partner-centric approach is about more than business growth; it’s about building a community of partners who are passionate about bringing reliable, secure, and efficient IT solutions to their clients,” Guerrero said.
NinjaOne’s shift towards a partner-centric approach marks a new chapter in its growth journey, demonstrating that success in today’s IT landscape hinges on strong partnerships and continuous innovation. As the demand for efficient and secure IT solutions continues to rise, NinjaOne and its partners are well-positioned to meet these challenges head-on, ensuring long-term success for all stakeholders involved.
Victor Guerrero, Director of Channel and Alliances, APAC is now a CRN Channel Chief. Visit his profile on CRN Channel Chiefs to connect and learn more about NinjaOne Now and how to become a partner.
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