ESET Connect 2025 Opens for Registration – Upskill, Engage, Grow

ESET, a global leader in cybersecurity, is ramping up investment in its Australian channel ecosystem with ESET Connect 2025, a new three-part partner enablement initiative designed to upskill partners, resellers and MSPs across the country.

As part of its continued expansion in Australia, ESET is launching this series of targeted enablement events focused on strengthening partner capabilities across sales, technical knowledge, and customer engagement. The initiative underscores ESET’s long-standing channel-first philosophy and its recognition that partner success is critical to securing its growing footprint in the region.

Australia remains one of ESET’s most important markets globally and achieving them means ensuring partners are equipped with the tools, training, and support they need to thrive.

A Strategic Commitment to Channel Growth

ESET Connect 2025 is structured around three engagement touchpoints: two focused webinars and in-person workshops. Each session is designed to deliver practical, actionable insights that partners can immediately apply to grow recurring revenue models, deliver managed cybersecurity services, and elevate their role as trusted advisors.

This approach aligns with broader channel trends across ANZ, where partners are moving beyond transactional sales to offer higher-value services and solutions.

Technical Deep Dives to Support the Entire Customer Journey

The sales-focused webinars will walk partners through the end-to-end customer journey—from lead generation to closing deals. Tailored for the local market, it features real-world examples from successful Australian resellers and a live Q&A with ESET’s sales team. The sessions will also explore the latest threat trends in Australia and provides a live demonstration of new ESET features. An interactive quiz component helps partners benchmark and reinforce product knowledge.

Pitch Perfect: ESET Solutions in Action

Furthermore, ESET will be hosting in-person workshops across four major Australian cities—Sydney, Melbourne, Brisbane, and Perth. These face-to-face sessions offer a unique, hands-on experience where partners can immerse themselves in a real-world sales lab. Through guided role-play scenarios and collaborative exercises, participants will refine their sales pitch, gain practical strategies for addressing customer objections, and build confidence in presenting ESET’s solutions effectively.

Designed to be interactive and highly relevant to the Australian market, these workshops provide an invaluable opportunity to strengthen sales capabilities in a supportive, small-group setting while networking with peers and ESET experts alike.

Designed for Channel Partners and MSPs

The ESET Connect 2025 series is open to all ESET resellers, managed service providers, and channel partners looking to elevate their cybersecurity offering. By combining sales and technical training with direct access to ESET’s experts, the program is positioned to help partners differentiate in a competitive market.

As the cybersecurity landscape continues to evolve, ESET’s investment in enablement reflects a broader industry shift: empowering partners not just to sell products, but to deliver ongoing value through security expertise and service excellence.

Learn more about ESET Connect 2025 and register here.