CRN head to head

DISTRIBUTOR: Avnet Technology Solutions:

Michael Costigan, marketing director

The priorities of the end-user are changing, and much more than that, they are changing in a way that we have not seen before. It would appear that the infrastructure bubble has well and truly burst.

It is now time for the channel to capitalise on the growth areas, and one of these is the virtual environment. Companies today are looking for savings: savings in energy, savings in floor space, and an overall reduction in the complexity and expense of managing IT infrastructures.

It is becoming apparent that customers are looking towards their business partners for you to help them in realising the maximum value from their technology investments. This neverending quest for leaner IT infrastructures has led to explosive growth in virtualisation. Subsequently, revenue opportunities abound for business partners that have the ability to intercept the needs of their customers. The virtualisation opportunity is not limited to any one particular industry vertical – get skilled up, enlist the help of a valued-added distributor and you should be able to reap the awards.