Australian online reseller Mwave has launched a mobile site and single sign-on with PayPal credentials.
Log In with PayPal, formerly known as PayPal Access, is a single sign-on facility that allows sites to offer users the ability to log on with existing PayPal security credentials.
"Customers can now 'Log In with PayPal' at Mwave's website instead of creating an account," read a statement from Mwave.
[Related: Reseller's Report Card - Mwave]
The e-tailer said it believes the convenience will encourage more people to shop online and "keep their information secure".
"Mwave believes that this new innovation... [will] enhance customers' shopping experience and boost growth for online retailers," read the statement.
In a separate announcement, the company, which has appeared in the CRN Fast50 three times, claimed its recently launched mobile shopping site is the first of its kind in the Australian channel.
"Mwave has become the first and only IT reseller to have a mobile site in Australia," said the statement.
"Since the launch of the mobile site in April, [we] have experienced a boost of 16 percent in sales from the mobile site and a total revenue growth of 36 percent in Q2 2014 [compared to Q2 2013]."
Mwave stated that as an Australian leader in IT e-commerce, the company is "preparing for the next wave of growth by using technology to connect with a larger audience".
Mwave.com.au was founded in 2006 by Victor Lee, with its headquarters and warehouse located in Lidcombe in western Sydney.
-1.jpg&w=100&c=1&s=0)
.png&w=100&c=1&s=0)
