BoxSentry enters Aussie market

Manish Goel, CEO of Singapore based BoxSentry is preparing to partner with a distributor in Australia.

During a visit to the country, Goel told CRN that he is in talks with disties and resellers as part of the company's strategy to expand to English speaking countries.

"We are in the process of appointing a distributor, we typically work with one [distie] per market and we work with a handful of committed resellers.

"We have some resellers [here] but we're looking to resellers with focused industries such as government and financial [verticals] or those that do a lot of work in the export market," said Goel.

He added that the company first shipped to Australia earlier this year. BoxSentry launched in 2006 and is available in 18 countries.

"When we first launched our primary product RealMail it worked in 15 different languages.

"We have clients all the way from Japan down to Singapore and Indonesia so from our side we have very strong language capabilities," said Goel.

In April, the company launched LogiQ a tool that it claims protects legitimate emails from being blocked or redirected to junk mail folders.

"It's the second product we launched and that product is language agnostic, hence the strategy," said Goel.

Global customers include Singapore based TATA Comms and we're working with Singtel and BT.

"I am visiting and talking to partners as well as a of number clients. We're doing some market seeding," he said.