Synnex will now distribute Lexmark products under a new deal signed with the printer manufacturer.
The Lexmark brand rounds off Synnex's strong portfolio of printing vendors, including Brother, HP, Fuji Xerox, Epson and Samsung.
Chi Wing Chan, Synnex's marketing manager, told CRN: "In each-vertical, we try to be the leading distributor."
Chan said Synnex became the largest IT distributor in Australia in 2012, adding that the company was investing heavily in marketing and other initiatives to continue its growth.
"When [resellers] buy from Synnex, we're not talking about a transaction; we're talking about an experience. The way we do our marketing and our personal selling, we make sure all these customers are having an experience."
Synnex currently distributes a range of IT hardware solutions, ranging from small computing components to notebooks. Chan claims the company's success is built on four fundamentals: infrastructure, knowledgeable support, competitive pricing and superior service.
Recently Synnex hosted a national roadshow where 450 customers had the opportunity to learn about its technologies and strategies.
[Photos: check out photos from the Synnex roadshow in Melbourne]
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