SolarWinds hones in on enterprises with full stack play

SolarWinds is pushing to win in the Australian enterprise space with its full stack observability platform.

The company’s country manager and sales director for ANZ and the Pacific, Rahul Tabeck, said larger customers were realising the value of SolarWinds’ platform as IT complexity grows.

“You don't have to invest into those 17 or 18 tools and open 20 Chrome browsers to find what you're looking for; you can just use SolarWinds' observability platform to be precise, which will take care of your needs across your technology landscape," he said.

“It cuts the noise which is generated by so many logs, so many alerts, so many incidents.”

He said enterprise customers were finding that when they were trying to solve a visibility problem in one area, they would discover the issue was more complex than expected.

“By looking at a smaller picture of, let's say, just infrastructure, [a customer] will try to solve the problem within their team, but that infrastructure is attached to the bigger picture of an application … and that application is linked to a database," Tabeck told techpartner.news.

“Having an observability or remediation service for infrastructure will solve just their team's problem, but maybe the problem lies somewhere else and with our platform, they can have that observability interconnected to those servers and applications and so forth.”

Tabeck said SolarWinds was playing well in industries in which large organisations were undergoing major digital transformations.

“The major industries we serve in the ANZ market are banking and financial services, insurance, even FinTech startups. We are very, very strong in government, even in councils and the education department.”

He said while there was a big focus on cybersecurity during these transformations, observability was also a “very important piece to the puzzle”.

This focus was a driver of the company’s recent investment into a Sydney datacentre.

Tabeck said Sydney was partially chosen as the location for its Asia Pacific and Japan (APJ) datacentre because of the importance of the Australian market to the company. 

“From a business perspective, it means faster and probably more reliable cloud services with local data storage options, which is critical for industries like banking, government, insurance, or even our local Aussie startups," he said.

"Everybody wants low latency, data to be as close as possible and within geographical boundaries, so I think this expansion positions us as a reliable and a trusted partner for them.”

From a product perspective, Tabeck said artificial intelligence was a major focus.

“Whatever discussions I've had with CXOs, it's a top agenda. How do we include that AI technology and give that empowerment which AI brings to our internal employees and the benefits to the end customer?”

He added that supporting customers to ensure their data was prepared for AI was also a driver of investment into the APJ region.

“Making sure that the data which is used for AI, which is at the crux is secured, is not used in any other way but to benefit the customers and the employees," he said.

"That's where our investment into the SaaS platform in the APJ market comes in, so customers would be able to use the SaaS platform … with lower latency, more confidence with the data and where it resides, and faster and flexible timelines for them to consume our services.”