Pure Storage updates partner program

Pure Storage has announced changes to its partner program that aim to provide heightened value and performance to partners.

The changes include a new pricing model framework to provide partners with a simple product and services MSRP and programmatic discounting based on partner type, tier and deal registrations.

This in addition to updates to Pure Storage’s existing quote configuration and tools will help partners utilise automation to conduct independent configurations and quotes, as well as backend electronic data exchange integration for order placement.

Pure Storage has also made updates to its Salesforce reporting experience, partner dashboard and recruiting and onboarding tools to provide partners with a more cohesive experience across the platform.

The company has also launched a partner intelligence dashboard that gives partners visibility into all their engagements with Pure Storage and customers, from current business and pipeline, as well as guided proactive recommendations on upgrade/upsell/renewal opportunities.

“Our customers in Asia Pacific and Japan are increasingly exploring more flexible ways to consume technology and Pure Storage has responded with a portfolio of data storage and management solutions that allows them with a full range of choices," said Andrew Fisher, Pure Storage's area VP of partners for Asia Pacific and Japan.

"The changes we are making to our partner program will help our channel partners in the region meet those demands and be more profitable than ever before.” 

Pure Storage said the partner program updates reflect its service-led strategy to enable new levels of scale, consistency and preference for partners.

The company said subscription services now account for nearly half of its revenue.

“As a service-led company, we are proud of our industry-leading subscription services and our partner-led approach,” said Wendy Stusrud, VP of global partner sales at Pure Storage.

"Pure Storage has been 100 per cent channel-led since its founding, and we recognise the pivotal roles our partners play in delivering innovative storage solutions to customers worldwide."

"With this next evolution, we aim to empower our partners to drive more value and impact in the as-a-Service economy as they meet the dynamic global technology needs of today."