Intel boosts resellers’ marketing capabilities

Intel has unveiled a program to help resellers worldwide to market Intel-based products in a quicker and more cost-effective manner.

The chip giant has also created a new virtual marketing storefront for its reseller channel and collaborated with Google to create an advertising program where resellers can place online ads.

The new initiative aims to provide qualified members of Intel’s reseller channel network with the resources and support to plan and execute marketing campaigns for their businesses.

The online marketing storefront allows select resellers to place print ads, order merchandise and services, and customise collateral with their company information or logo.

Steve Dallman, general manager of Intel's Worldwide Reseller Channel Organisation, said: “We are listening to our customers who have asked for the ability to use online resources such as those offered by Google, in creative ways to help grow their business.

“Many resellers are small businesses that have limited resources and expertise in marketing. Intel’s virtual storefront will help customers overcome this challenge and equip them with the tools to be innovative in reaching and communicating to their customers,” he said.

John Topping, director of Technology BtoB Vertical at Google, said: “We are excited about working together with Intel to bring the scale, relevancy and measurability of online advertising to Intel’s small- to medium-sized channel partners around the globe.

“In leveraging Intel’s co-op marketing expertise, we have built tools and services to help Intel’s channel partners more effectively manage their online advertising programs and generate better results from their marketing dollars,” added Topping.