Inside Info needs resellers for its QlikView product

According to Stuart Barnard, managing director Inside Info, it is actively looking for partners in the market to continue its momentum. QlikView is in-memory business intelligence software.

He said the company grew 68 percent last year over 2007 and has increased its customer base by 45 percent to 230 customers in Australia.

It currently has 12 local partners; 30 percent are VAR but it is looking to increase this to 50 percent.

"Whether that means we take on four or five resellers or 10 or 15 new ones, it's about the quality of our partners, not quantity," he said.

Inside Info is looking for three types of partner; those in markets where the company does not have a direct presence, such as Queensland, Western Australia and South Australia; partners that understand BI and have a differentiated offering to take to market; and OEM partners or software companies that have their own systems and are looking for a complementary BI reporting analysis software product.

Barnard is also interested in organisations with vertical industry expertise that have other complementary products.

"For software providers, QlikView will help bring to life in an interactive way the data in their core system and increase customer satisfaction."

Growth for QlikView internationally is outpacing that of traditional software, Hyperion, Cognos and Business Objects, he said.

The company added 3,500 new customers in 2008, netting approximately 15 new customers a day, both in the mid-market and through a department-by-department strategy which has won companies like 3M, Volvo, Deutsche Telekom, Novartis, Fujitsu, Campbell Soup, Shell, and ADP.

Its business model is based on:

Customer Volume - While other vendors have 12 to18-month sales cycles, QlikTech has created a volume business. 

Proof of Effectiveness - Its practical working-prototype, buy-as-you-go approach resonates in today's market. 

Rapid Deployment, Rapid Payback - The product can be up and running in weeks and produce a return on investment in less than a month.