A minor dispute was raised Tuesday between consumer electronics accessories maker Laser and Ingram Micro over which company broke off the pair's six-year distribution partnership.
The disagreement followed Laser's announcement yesterday that it had cut ties with Ingram to focus on one national distributor, Synnex, which it partnered with in 2009.
But Ingam Micro swiftly denied media reports that it had been "dumped". Ingram Micro’s Grant Cleary told CRN that the information provided by Laser was incorrect.
"The split was instigated solely by Ingram Micro Australia," he said. “There are always valid reasons why both parties decide to part ways,” Cleary said.
Laser’s managing director Chris Lau rejected Ingram’s rebuttal. He told CRN that Laser's mass-retail product range was more aligned to Synnex.
“Ingram’s business objectives didn’t meet with us,” he said. “They have decided to focus on high corporate and vendors where our products don’t fit.”
However, he said, the relationship wasn't "terminated" and the pair continued a “trading relationship” if and when stock was required by Ingram and its resellers.
Laser said its relationship with Synnex would "carry on".
Synnex had appointed a product manager Eric Kok as the Laser product manager.
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