The company already has 15 resellers on its books and hopes to sign 60 by June 2010, said John Anstey, Elcom's CEO.
The package has 40 modules covering e-commerce, website, intranet, enterprise search, partner portal, training and induction.
Anstey said that the days of companies building bespoke websites, intranets and portals were gone.
Modular systems like Elcom's let companies focus on the content rather than the structure itself.
"They don't have to build the house, they just say what colour we are going to paint it," said Anstey.
An out-of-the-box package eliminated common problems with custom sites, added Anstey.
"The minute you go live two things happen; one, they will find a bug and two, they will want to change it."
Elcom has a number of high profile customers, including the federal trade agency Austrade and Hyundai.
The most popular modules are intranet and websites, and companies can decide to add more modules and pay incremental licences as needed.
Unlike email lists, portals always displayed the most current information and could track activity - a big winner for government departments which need accountability.
Portals record which users have downloaded files and how long they spent looking at a page.
Anstey said that tier-one vendors in enterprise content management were under pressure.
"They're getting measured more," said Anstey.
CFOs now want a greater return on investment and companies are looking down to consider cheaper, full-featured products from competitors.
Elcom is wanting IT consultants and system integrators to become partners in selling its software to customers that are after portals, external websites or intranets.
Other possible recruits are external HR consultancies and digital arms of advertising agencies.
"They love us because normally they wouldn't have a strong tech team," said Anstey. "Instead of talking about tech issues they can talk about marketing."
The average install time is 12 weeks. "Anything over 12 weeks is generally the customer's fault," said Ron Mannix, director.
Elcom is aiming for minimum spend of $20,000, with most in the $50,000-$150,000 range.
The amount of services involved in installation depends on the level of functionality required, and not necessarily on the number of modules used.
Simple projects will deliver $1 in services for every $1 in software, but the more complicated installations will require $3 in services.
Elcom is offering full-service sales support and joint marketing with marketing materials.
Resellers which sell three or more systems a year can register as a gold partner and receive a percentage of support maintenance and hosting.
The vendor has employed a full-time trainer to run classes for resellers and has online tuition as well.
