Distributors struggle with AMD dual-core demand

IT distributors are struggling to keep up with high-demand for AMD's dual-core processors.

Michael Yee, regional sales manager, Australia and New Zealand at AMD distributor Avnet, said it had been "caught off guard" when ordering dual-core products.

“Generally, we try and maintain good stock levels of the hot products. We have weekly and twice weekly deliveries from AMD but there are times where we are caught off guard,” said Yee.

He said AMD’s X2 range was currently in very high demand, as was the entry level 3800 product and even some "higher-spec" products.

“It seems the higher priced dual-core processors are being accepted by the market because of the additional performance you get from it,” said Yee.

“With the introduction of the more entry level X2 processors more and more mainstream users are being enticed to use the products, he added.

He also said the company had "doubled" AMD X2 processor sales in the past six months.

A spokesperson at a national AMD distributor, who did not wish to be named, said dual-core products were so popular that the distributor didn't have enough stock to keep up with customer demand.

This was surprising given that dual-core chips are targeted at the high-end, not mainstream computing market, the spokesperson said.

AMD was not available to comment at press time.