Cognizant launches managed service offerings for SMBs

Cognizant has launched a pair of “as-a-service” offerings - Cognizant Managed Contact Center Services for SMBs and Cognizant Managed Marketing Services for SMBs,

The offerings are delivered under a flexible managed services subscription model, designed to improve access to enterprise-grade innovation and cost-efficiency for growing businesses.

Cognizant Managed Contact Center Services for SMBs is a cloud-native solution, designed to enable businesses to deliver personalised, omnichannel customer service while minimising infrastructure and license management needs.

Key benefits claimed by Cognizant include a possible 30% faster time-to-market and up to 2x productivity gains, while AI-driven insights, coaching and predictive analytics could lead up to a 15% improvement in agent efficiency.

The solution also contains omnichannel communication, intelligent routing with real-time analytics and remote agent enablement.

Cognizant Managed Marketing Services for SMBs is designed to simplify and scale digital marketing with real-time campaign optimisation, personalised content delivery and precision targeting.

The offering also includes ready-to-use templates and flexible add-ons, designed to reduce setup time and simplify implementation.

An AI-powered marketing engine with consumption-based pricing can also help lower operational overheads while supporting scalability, according to the company.

Built on Salesforce and delivered by Cognizant, both offerings leverage Salesforce’s data cloud personalisation capabilities to support enhancements across sales, service, and marketing clouds.

“As businesses accelerate towards AI-driven transformation, Cognizant is proud to deepen our partnership with Salesforce, supporting SMBs to compete and grow no matter their size or budget," said Rob Marchiori, Cognizant ANZ CEO.

"Combining Cognizant’s deep industry expertise with Salesforce’s advanced CRM platform, demonstrates our continued commitment to driving growth and success for our SMB partners.” 

Salesforce South Asia CEO and president Arundhati Bhattacharya said this partnership is fundamentally about democratising innovation.

"By combining the enterprise-grade power of Agentforce Service and Agentforce Marketing with Cognizant's deep solution and outsourcing delivery expertise, we are providing hyper-growing small and medium businesses with a cost-efficient, scalable model to deliver personalised sales, service, and marketing experiences," said Bhattacharya.

"It's about leveling the playing field and empowering the true engines of our economy to grow and thrive."