Aligning with all reseller business models, Clearswift will reward the investments partners make in the product portfolio.
Customers will also retain the freedom to buy Clearswift products and services via their preferred channel partner.
Hardware will now be priced separately improving existing ROI through IT consolidation and virtualisation.
With the introduction of per-user pricing Clearswift is further reducing IT waste and the total cost of ownership.
"The global economy is at best challenging and my top priority is ensuring our channel partners are equipped to serve our customers," said Miles Rippon, vice president worldwide channels, Clearswift.
"To achieve this we are investing in the channel providing the tools and support they need to grow their businesses with Clearswift."
Investment in the channel is being matched with an investment in office infrastructure.
A new headquarters in New Jersey, USA has been opened incorporating a new customer support centre that joins the ones already established in Europe and Asia Pacific.
All new and renewing customers will have access to the 'follow the sun' customer support centres and direct contact with Clearswift's product specialists.
"Our customers are increasingly telling us that our products protect their only true mission critical business services - internet access and email," said Craig Mills, global support director, Clearswift.
"Therefore it is a logical step for us to continue to invest in our global support services ensuring both quality and performance throughout the world'