Audio Visual reseller opinion: Convergence a blurry subject

I think a number of IT distributors look at the growing sector of CE and believe that it is the next step of evolution for their business.

Some of these organisations try to apply the same distribution models to the new channel however this approach has and will create further problems for the CE market.

The CE industry bares similar traits to the IT sector, only CE is still somewhat in its infancy and if you were to compare the two you would find that in the past, a number of businesses were burnt by IT vendors providing substandard product and service.

a audio blurry convergence opinion reseller sales & marketing subject visual