Formally an Astaro distributor in Australia, Coles will lead the company's expansion into the Australian IT security market.
Coles said building the channel will be his main focus but he is looking for quality partners rather than quantity.
"Our focus will be on partners than can add value to the end user through services and offer end-to-end solutions rather than organisations that just move stock," he said.
"The implementation of a regionalised support centre that will close the loop for 24 x 7 support is also very high on my priority list.'
Prior to Astaro, Coles was general manager with SoftGen. He also worked as managing director at Network Monitoring Solutions.
Having distributed the products over the last year, Coles believes the Australian market will continue to invest in the Astaro range of products which includes web, email and network security despite the downturn in economy.
"This is an outstanding opportunity to add value to the APJ region and drive growth in the region through our channel partners. We have an aggressive strategy for 2009 and beyond and we can only achieve this through strategic recruiting through the channel," said Coles.
"We are a vendor with a 100 percent channel focus. The channel is of paramount importance to us.
"Our plans are to inform, educate and assist our partners wherever we can to ensure that the Astaro experience is a positive one for everyone involved.
"We will be looking closely at the Astaro Partner Program to see where we can enhance this further to add greater value to our partner community including our commitment to ongoing product enhancement."
Astaro's product offering is software ISO, virtual appliance or hardware appliance.
Coles will represent the Astaro product porfolio at CeBIT 2009 in Sydney.
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