Channel creep by innovation?
AWS' new array of features further commoditise services that its partners would have previously provided for customers. The data migration tool and the BI software are two examples of this phenomena.
"It's a double-edged sword [for AWS]: partners vs innovation," Shine Technologies head of consulting Luke Alexander told CRN.
"The move to services can be a worry for partners that used to provide [that service] for their customers. But at the end of the day, you have to take the attitude that, with all the resources they have, Amazon will always provide better functionality than you or your customer could ever do."
Melbourne IT executive general manager Peter Wright said that, counter-intuitively, as AWS
brings out more features,
the need for partners grows in proportion.
"How can a customer possibly keep up with all the products they bring out? Not even AWS staff can keep up. The partner becomes more essential to keep abreast of all the developments, especially now that in-house IT teams are shrinking," he told CRN.
Pictured: AWS channel and alliances vice president Terry Wise