AI is rapidly becoming a story of haves and have-nots. Those that can invest in and deploy AI solutions are developing a runaway competitive advantage. However, for many organisations, for whom AI can seem like an insurmountable challenge in terms of both cost and complexity, the risk of disruption is now running high.
With the support of the channel there are solutions to cut through both the cost and complexity, and one emerging opportunity can be found in the growing role of small Mini PC boxes.
Globally, Mini PCs are set to grow at a healthy rate for the next decade. Research shows that through to 2031, gains will be year-on-year and the overall CAGR will be 4.3%. These devices are proving to be particularly popular with SMEs, educational institutions, and corporate IT teams as they are all seeking reliable, high-performance devices with a reduced size to power their digital transformation strategy.
MSI, a leading innovator in compact computing, is stepping up to meet this demand with the MSI Cubi NUC, a mini-PC that provides cutting-edge performance in a compact form factor.
"MSI sees mini-PCs and desktops as a key ongoing high-demand computing format for the Australian and New Zealand market," MSI Country Product Manager, John Mou, said. “Whether it be through SMB, education sector deployments, or commercial signage applications, the demand for reliable, consistent day-in, day-out uptime and performance continues to rise.”
This demand is further fuelled by the rise of remote work, digital transformation, and businesses’ desire to reduce energy and maintenance costs. With advancements in system-on-chip architectures and connectivity, compact devices like the MSI Cubi NUC offer unparalleled flexibility for tasks that range from AI computing to everyday office needs.
NUC as an AI Play
One particular opportunity that resellers shouldn’t miss, however, is the opportunity to position the NUC as a stepping stone towards AI. 87% of CEOs agree that AI offers benefits that far outweigh risks, according to Gartner research. With 62% of them targeting growth in the year ahead, CEOs will be looking to their partners for solutions that help them start to embrace the AI opportunity.
“The MSI Cubi NUC serves as an excellent entry point for commercial, industrial, and educational sectors to harness the potential of AI computing,” Mou said. “We provide the necessary modelling and options to meet increasing demand in these sectors—and resellers are rewarded for it.”
With its long lifespan, upgradeability, and seamless integration into existing IT ecosystems, the Cubi NUC enables resellers to build long-term, profitable relationships. It also offers opportunities to create recurring revenue streams through after-sales services, upgrades, and replacements.
How MSI is Supporting Partners to Build Markets for Mini-PCs
Mou said that MSI is committed to helping its partners succeed in the evolving mini-PC market by providing tailored resources, robust support, and collaborative strategies.
To ensure a smooth integration of its products into reseller portfolios, MSI offers sample MSI Cubi NUC mini-PCs to certified partners. "We offer sample MSI Cubi NUC mini-PCs for certified partners to test with, giving them peace of mind," Mou said.
In addition to product support, MSI provides locally-based technical and sales assistance, enabling partners to address customer needs and technical inquiries quickly. This approach reduces the turnaround time for problem resolution, enhances customer satisfaction, and reinforces the reseller’s credibility in the marketplace.
Marketing and training resources are another cornerstone of MSI’s partnership strategy. Resellers have access to promotional materials, co-branding opportunities, and sales tools designed to simplify the process of pitching MSI products to various sectors. MSI also offers training sessions to ensure partners are fully equipped to understand and communicate the features, benefits, and unique selling points of the Cubi NUC.
Finally, MSI actively runs market-wide promotions and competitive pricing initiatives to give resellers an edge in acquiring and retaining customers. These programs are designed not only to boost initial sales but also to cultivate long-term relationships with clients by delivering consistent value. Resellers also benefit from warranty support and advanced technical replacements, reducing the risk of downtime and offering peace of mind to customers.
Through these efforts, MSI aims to provide its channel with a comprehensive and forward-thinking approach to supporting its partners. By combining practical tools, ongoing education, and a focus on innovation, MSI empowers resellers to build their markets confidently while staying ahead in an increasingly competitive industry.
MSI’s Cubi NUC represents a unique opportunity for tech resellers to diversify their offerings, penetrate new markets, and capitalise on the growing demand for compact, high-performance computing solutions.
Visit MSI’s partnership page today to learn more about promotional offers and become a certified reseller.
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