Kogan has launched a pricing model for UK-based shoppers that allowed them to buy goods before manufacturing at a cheaper price.
Kogan claimed the dynamic pricing model, dubbed LivePrice, gave early adopters the chance to buy goods at a lower price by ordering earlier in the supply chain.
Prices would gradually rise throughout the manufacturing and shipping process based on a number of factors until it eventually reached retail pricing.
Kogan said consumers had the “power to choose the point in the cycle” at which they bought a product, whether during production, shipping or when the product is in stock.
Founder Ruslan Kogan, who launched the strategy from the
“Even though no other manufacturers or retailers are up front about it, every product you purchase has a cost of finance included in its price.
"Credit can be given by a supplier, bank or silent investor, but they all have one thing in common – they want a huge return on the money invested into the production cycle."
Kogan LivePrice is active in the UK and would soon be rolled out across Australia and other markets, Kogan said.
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