Jamf's new Channel Now program empowers partners to deliver best of breed solutions for businesses using Apple

Apple is continuing to increase its reach in the enterprise with recent data from IDC showing that Apple’s market is rising faster than all other PC vendors. As a result, IT teams are looking for services and partners to help them better manage and secure Apple devices into their ecosystems. For the past two decades, Jamf has been at the forefront of that shift and boasts 9 out of the top 10 largest companies as ranked by Fortune 500, as well as being NASDAQ listed. In 2024, Jamf was named the leader by

Lloyd Thomas, Jamf’s APAC Channel and Alliance Leader, says there are many opportunities for its channel partners to provide high value and high margin services to organisations seeking to ensure they successfully integrate Apple devices into their workplaces.

“The shift to the Mac in enterprises is well underway. Coupled with the significant market penetration of the iPhone and iPad, there are new and growing opportunities for the channel to build new markets,” Thomas says.  

Jamf has evolved to become a comprehensive suite of device management and security tools that scale to meet the needs of enterprises of any size. Everything from account provisioning and identity management, through to zero-touch deployment and compliance monitoring can be managed through Jamf. Partners can offer all these services by engaging with Jamf though its new channel partner program.

 ”We've invested heavily this year into a new channel tag line, Channel Now. We’re doubling down on the channel so that our partners have the best incentives and benefits. Our partners tell us they are benefiting from that investment and by leveraging our reputation as a NASDAQ listed company.”

Thomas says they are focussed on partners that meet three key criteria. Jamf is looking for partners that are focussed on Apple and want to deliver the best possible managed services in that ecosystem.  It wants partners that understand the cloud and can work though the key marketplaces such as AWS marketplace the Azure Marketplace where Jamf has a strong presence. And they are looking for partners that have focus on cybersecurity.

“We hear all the time from partners that they've done a great job for security on Windows, but they're missing a big opportunity when it comes to supporting Apple. Jamf can help them fill that gap.”

Jamf’s new partner program offers partners the tools and incentives they need to take advantage of this growing opportunity. And partners can leverage the experience and knowledge they have in other platforms including Microsoft Intune, Okta, Google, Salesforce and hundreds of other platforms. These all integrate with Jamf, enabling partners to create solution portfolios that are customised to the specific needs of their customers and deliver strong margins.

That focus on services is critical. With margins on hardware under constant pressure, services are now a key revenue growth area for many channel partners. Working with software partners that support with finding new customers and enable businesses to earn strong returns, is crucial. Thomas says it’s critical that Jamf helps its partners and that bring significant benefits to both parties.

Part of that quest to find new partners and grow Jamf’s business further is its engagement with the Channel Chiefs program.

 ”Channel Chiefs is an opportunity for us to get our brand out there to all the key partners that the program offers.  We are trying to reach our existing partners and attract new partners, and networking is a major part of that strategy. Being at events and connecting with channel partners that are part of the program is something we're really, really excited about,” says Thomas.