Vodafone wants high-street

In an interview with CRN, Dave Boorman, CFO and strategy director at Vodafone Australia said its recent purchase of Crazy John's (CJ) allows the mobile service provider to maintain more stores and secure market share.

“We compared our in store customer numbers along with 3, Optus and Telstra and found that we had around 18 percent market-share. Add CJ’s customer numbers and we have a bigger stake on high-street,” said Boorman.

He claimed the purchase of the Australian icon would also allow Vodafone to maintain exclusivity in CJ stores.

“Last year we signed an exclusive agreement with CJ. That agreement would eventually come to an end and the retailer would then be able to go with another service provider,” he said.

Boorman said the mobile phone market was continuing to grow.

“When you look at the rapid and continuing communications market there’s more voice per minute usage form fixed phone lines to mobiles,” he said.

“The amount of minutes used over mobiles was still growing. With broadband on mobile it continues to boom at a very quick rate.”

According to Boorman, Vodafone was continually looking at things that create value – like the CJ purchase.

“I have my mind focused on increasing high-street value, to take advantage of the mobile phone boom,” he said.