UXC acquires $6m Melbourne firm

UXC Oxygen is driving international growth with the acquisition of a Melbourne-based digital e-commerce company White Labelled.

White Labelled is based in Melbourne and focuses on delivering omni-channel solutions to retailers such as Harvey Norman, Bookworld, Bevilles and Jeanswest. It will become part of Oxygen, which is a subsidiary of UXC Limited specialising in consulting and SAP solutions.

UXC Limited managing director Cris Nicolli said the acquisition would help the company deliver enhanced omnichannel digital solutions.

"White Labelled helps customers by offering a better digital experience. It will help clients reach their audience on different platforms and meet their revenue targets. It's about making customers grow and be more efficient."

The acquisition of White Labelled complements UXC's core competencies, Nicolli told CRN.

"It's great for us because Hybris, which is the core platform White Labelled works on, is owned by SAP. It makes us even more relevant in the SAP environment."

White Labelled is based in Melbourne, but the company also has offices in Bangalore and Vietnam. All 50 White Labelled employees will be retained and Nicolli said UXC Oxygen could add staff as it looks to increase its presence overseas.

"UXC Oxygen doesn't have a strong presence in Vietnam and Bangalore and we've been looking at how we can invest in those areas."

Nicolli would not disclose the value of the acquisition, however, the acquisition will be paid in cash with some equity, with additional payments to be made if White Labelled meets specific growth milestones.

White Labelled was founded in 2008 and is forecasted to generate revenues of $6 million. Its leadership team will report to UXC Oxygen chief executive Stuart Dickinson and it will operate as a practice within UXC Oxygen.

UXC Limited generated $594 million in revenue for the financial year ending in 2013.

The acquisition mirrors Deloitte Digital's purchase of Brisbane-based Digicon, as the consulting company looked to strengthen its front-facing website capabilities.

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